Three cheeseburgers with lettuce and cheese are shown in two rows: the top row displays tall, neatly stacked burgers, while the bottom row shows shorter, messier versions of the same burgers.

Shrinkflation is sneaky, and it can be downright frustrating. You think you’re getting the same product you’ve always loved, only to realize the bag is smaller, the bottle lighter, or the portion just… not quite the same. It’s the little things you barely notice at first, but they add up fast, leaving you wondering if you’re getting less for the same price. These examples show exactly how disappointing it can be when brands quietly trim sizes without telling anyone.

From tiny chocolate bars to half-empty bags of chops, every example proves that cutting corners doesn’t win over the customer. What makes it worse is how subtle the changes are. Each of these fails is a reminder that sometimes, what seems like a small change can make a big difference for shoppers. Let’s dive into 20 shrinkflation fails that are nothing short of disappointing.

1. Don’t mess with my cake mix

Two boxes of Duncan Hines Dolly Parton’s yellow cake mix are on a dark surface. Each box features an image of a frosted yellow layer cake and an illustrated portrait of Dolly Parton on the pink packaging.
last-reddit-user-/VIA Reddit.com

2. They stole a whole bar out of the sweet and salty box

Two boxes of Nature Valley Sweet & Salty Roasted Mixed Nut granola bars are on a counter; one box contains 5 bars (175g) and the other contains 6 bars (210g). Store shelves and products are visible in the background.
helomo/VIA Reddit.com

3. This Almond Hershey’s bar is too thin to cover the almonds

A close-up of a partially unwrapped chocolate bar with whole nuts visible inside, resting on a gray fabric with a black animal pattern.
mainfrym/VIA Reddit.com

4. There’s so much extra space

A partially empty box of assorted milk chocolates, with several chocolates missing and only seven pieces remaining in a black plastic tray inside a blue box.
perfect-bee1990/VIA Reddit.com

5. They even got to the “eight-inch” tortillas

A hand holds a measuring tape across a flour tortilla placed on a white plate with a yellow rim, measuring the tortilla’s diameter at about 8 inches. The plate sits on a black stovetop.
hopeful-bit187/VIA Reddit.com

6. This has got to be a joke

A hand holding a chocolate-covered ice cream bar on a wooden stick, with a kitchen background out of focus.
kingluraccount/VIA Reddit.com

7. Naked Blue Machine isn’t so “packed with vitamins” anymore

Close-up of Naked Blue Machine smoothie bottles and their nutrition labels, showing ingredients, vitamin content, and juice sources like apples, bananas, and blueberries. The labels highlight no added sugar and vitamin benefits.
-won-ton-/VIA Reddit.com

8. Anything to save a buck, I guess

A hand holds a partially unwrapped chocolate bar, revealing wafer layers beneath the chocolate coating. The red and silver wrapper is crumpled around the bar.
peacherskeeter/VIA Reddit.com

9. These $5 chicken tenders are criminal

Open fast food box with a biscuit and three pieces of fried chicken on branded paper. The box appears mostly empty with leftover crumbs and grease marks.
pinkmomochi/VIA Reddit.com

10. McDonald’s meat is now thinner than its cheese

A close-up of a hand holding a hamburger with a slice of cheese unevenly placed, hanging over the edge of the bun. The background is blurred with patterned flooring and a toy visible.
esporx/VIA Reddit.com

11. Taller bottle, less soap

Two bottles of Dawn Ultra dishwashing liquid, one labeled "50% Less Scrubbing" (221 mL) and the other "Removes Grease on Contact" (571 mL), both with blue liquid and a duck image on the label.
snoorobots116/VIA Reddit.com

12. Something just doesn’t look right

A hand holding an open box containing six individually wrapped granola bars. In the background, decorated cookies and office items are visible on a desk with a computer monitor and keyboard.
live-evinment1444/VIA Reddit.com

13. Costco Ziploc sandwich bags decreased by 25

A hand holds a Ziploc sandwich bag box above another open, partially empty Ziploc sandwich bag box on a stove with a stainless steel oven behind them.
99chihuahuas/VIA Reddit.com

14. Is this shrinkflation, or false advertising?

Three burgers with lettuce, cheese, and sesame buns are shown with neat, advertising photos on top, and more flattened, less tidy versions of the same burgers on the bottom.
prnce_chrmin/VIA Reddit.com

15. This doesn’t seem necessary

A hand holding a blister pack containing ten white, rectangular tablets, with an outdoor background visible in soft focus.
userdeleted/VIA Reddit.com

16. “The big one was $8, and the small one is now $10.”

Two spice containers labeled "Hb Smoky Honey Habanero Sweet & Spicy Blend" from Spiceology, one 11 oz (312g) and the other 6 oz (170g), are placed side by side on a light fabric background.
covert_ist_panda/VIA Reddit.com

17. This Twizzler package is very deceiving

A partially empty package of Twizzlers cherry candy rests on someone's lap, with a few red licorice sticks placed on top of the open bag. Nutritional information and branding are visible.
ltmilo/VIA Reddit.com

18. “Charmin Ultrasoft strikes again.”

Two rolls of toilet paper side by side on a bathroom counter, with one roll noticeably larger than the other. Bathroom items and soap dispenser are visible in the background.
comandochris77/VIA Reddit.com

19. Our favorite butter cookies lost over 100 grams

Two blue tins of Wonderful Copenhagen butter cookies, featuring an illustration of colorful buildings and various butter cookies on the front. The tin on the left is 454g, and the tin on the right is 340g.
ninaembii/VIA Reddit.com

20. Clif bars, now with five bars!

Two boxes of Clif Bar Chocolate Brownie energy bars are on a shelf. Each box features an illustration of a climber scaling a rocky cliff with mountains in the background. One box contains 6 bars, the other contains 5.
ageric/VIA Reddit.com

Want to see more fails?

Check out 17 Tattoo Fails That Look Like They Were Designed by a Petty Ex, or take a look at 20 Blue-Collar Fails That Remind Workers to Measure Twice. Finally, if you want to see the worst plumbing fails imaginable, check out 20 Plumbing Fails That Prove You Should’ve Called a Pro.

Meet the Writer

Patrick is a writer based in upstate New York, where he grew up and still calls home. Over the past year, he’s been diving deep into storytelling, especially tales rooted in history, the Wild West, lost treasures, and ancient artifacts. He’s also drawn to unsolved mysteries and whatever the internet can’t stop talking about.

Whether it’s a centuries-old legend or a bizarre internet rabbit hole, Patrick is always chasing the threads of a compelling story. When he’s not chasing stories, Pat’s probably hiking mountain trails with his dog, exploring new corners of the U.S., or doom-scrolling between hangouts with friends and family. He finds inspiration in nature, forgotten places, and random conversations—anything that sparks curiosity. Whether it’s city streets or backcountry paths, Patrick’s always on the lookout for the next great story.