In the big bubble of a world where each penny carries its weight, there are some companies that have uncovered secretive ways to ensure that their profits are protected without ever raising the prices in the process. This is called shrinkflation. Now you see it, and then, basically, it’s gone. These are 15 examples of companies that took shrinkflation too far to even imagine. We’ll dive into how they did that a bit more.
1. Charmin Ultra Soft strikes again

2. Shrink the ice cream, and keep the popsicle stick the exact same size

3. Quality Street hasn’t only shrunken, but also gone down in quality

4. You’re better than this, Lindor

5. Pringles have definitely gotten smaller over the years

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6. Shrinkflation got to Great Value hashbrowns

7. Remember when Five Guys fries would overflow into the bag?

8. That’s some clever packaging by Yorkshire Tea

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9. Something smells like shrinkflation

10. Brand new “full” Sensodyne toothpaste

11. It may be the same size, but the quality is much worse

12. No more middle sausage?

13. Wyler’s Italian ices, last year vs. this year, same price

14. How did McDonald’s even bread this thin piece of chicken?

15. Swiss Miss stole back 2 bags of hot chocolate per package

Want to see more wacky shopping content?
Check out 21 Packaging Fails That Accidentally Turned Into Jokes, or take a look at 20 Kitchen Fails That Should Never See A Plate. Finally, if you want to see things you used to be able to buy for just $1 in the ’70s, check out 20 Things You Used to Be Able to Buy for $1 in 1970.
