Four Quality Street chocolate tins displayed in a row, labeled from left to right as “80s,” “90s,” “00s,” and “Now” to show the evolution of their packaging design.
via Canva

In the big bubble of a world where each penny carries its weight, there are some companies that have uncovered secretive ways to ensure that their profits are protected without ever raising the prices in the process. This is called shrinkflation. Now you see it, and then, basically, it’s gone. These are 15 examples of companies that took shrinkflation too far to even imagine. We’ll dive into how they did that a bit more.

1. Charmin Ultra Soft strikes again

Two toilet paper rolls are placed side by side on a bathroom counter. The roll on the left is noticeably larger and thicker than the one on the right. Various toiletries are visible in the background.
cmandochris77/via reddit.com

2. Shrink the ice cream, and keep the popsicle stick the exact same size

A strawberry shortcake ice cream bar, partially unwrapped, is placed in front of its matching box, which shows an image of the same bar with pink and white crumb coating and a bite taken out.
turbulentsource6988/via reddit.com

3. Quality Street hasn’t only shrunken, but also gone down in quality

Four Quality Street tins from different decades (80s, 90s, 00s, Now) are lined up from left to right, showing a decrease in tin size over time. The tins are purple with colorful candy images on their lids.
we4donald/via reddit.com

4. You’re better than this, Lindor

A hand holds a red, heart-shaped Lindt Lindor milk chocolate box with a branch design on the front. The second view shows the box from the side, highlighting its triangular profile and barcode.
colonelbucket24/via reddit.com

5. Pringles have definitely gotten smaller over the years

A hand holding a single Pringles chip above an open can of Pringles, next to a laptop on a small table.
fizzy_fizzure/via reddit.com

6. Shrinkflation got to Great Value hashbrowns

Two open boxes of long, rectangular, golden-brown cheese sticks neatly arranged in rows on a marble countertop, with clear plastic wrapping partially covering them.
gotshmam/via reddit.com

7. Remember when Five Guys fries would overflow into the bag?

A hand holds a brown paper bag with a few French fries inside. In the background, a red Five Guys cup, some napkins, and blurred figures at a wooden table are visible.
ripndipp/via reddit.com

8. That’s some clever packaging by Yorkshire Tea

Two boxes of Yorkshire Tea side by side. The top box advertises 240 tea bags for the price of 160, and the bottom box advertises 210 tea bags for the price of 140. Both have bold "EXTRA 50% FREE" labels.
everydaydan/via reddit.com

9. Something smells like shrinkflation

A hand holds an orange container of Arm & Hammer Advance Unscented antiperspirant, with bilingual English and French labeling. The background is dimly lit.
i-120/via reddit.com

10. Brand new “full” Sensodyne toothpaste

A hand holds a tube of Sensodyne toothpaste upright in front of a night light plugged into a wall outlet, making it appear as if the light is glowing from inside the tube.
faphatir/via reddit.com

11. It may be the same size, but the quality is much worse

Cartons of "no name" apple beverage and orange beverage with yellow packaging are displayed on a store shelf, arranged in cardboard boxes. The apple beverage shows red apples, and the orange beverage shows orange slices.
hammysamwich/via reddit.com

12. No more middle sausage?

An open can of Libby's Vienna Sausage shows several sausage links packed in clear liquid, viewed from above on a wooden surface.
momoselfie/via reddit.com

13. Wyler’s Italian ices, last year vs. this year, same price

Two clear plastic ice pop sleeves filled with a white frozen treat are placed side by side on a gray marble surface; one ice pop is longer and thicker than the other.
trownoffawy/via reddit.com

14. How did McDonald’s even bread this thin piece of chicken?

A hand holds a half-eaten chicken sandwich with lettuce and mayonnaise, showing the crispy chicken patty and bun. The sandwich is in front of yellow sandwich wrapping paper.
oneschott/via reddit.com

15. Swiss Miss stole back 2 bags of hot chocolate per package

Two boxes of Swiss Miss Milk Chocolate Hot Cocoa Mix on a brown surface. The box on the left contains 8 packets, and the box on the right contains 6 packets. Both feature images of a mug of hot cocoa and pieces of chocolate.
xxambersky89/via reddit.com

Want to see more wacky shopping content?

Check out 21 Packaging Fails That Accidentally Turned Into Jokes, or take a look at 20 Kitchen Fails That Should Never See A Plate. Finally, if you want to see things you used to be able to buy for just $1 in the ’70s, check out 20 Things You Used to Be Able to Buy for $1 in 1970.

Meet the Writer

Matt has spent over the last 8 years as both a writer and editor, working in Seattle and Brooklyn, where he is now based. He loves escaping the tirelessly fast pace of the “Mad Apple” that is NYC by taking walks and runs through parks where he’s able to catch up on the latest tea about society from the city’s ever chatty, always hungry, occasionally maniacal, pigeons. They always have a lot to say. When he’s not taking his urban nature strolls, or dutifully combing the deepest rabbit holes of the internet to find the content that’s worth sinking your mind’s teeth into, he’s likely holed up at a dark-lit dive bar with a new book and/or some friends, or just as easily he could be on the hunt for the next addition to his steadily growing plant family.

These days Matt’s caught up in trying to provide folks as many vivid glimpses into the days long since passed as he can, through fun and engaging collections of hand-picked vintage photos.