Throwback Aisles: A Nostalgic Look at 1960s and 1970s Grocery Stores

Tracing back to the 1960s and 1970s, grocery stores served as a much more vibrant, simple, and personal hub to provide engaging shopping experiences. It feels like we now live in a different world entirely. People roam the aisles on their phones and hardly exchange words with one another before they make quick use of the nearest self-checkout. Back in the day, though, plenty of grocery stores had their share of animated butcher counters, fresh produce on display in wooden crates, and also trading stamps and loyalty programs actually to reward customers for their consistent business. We’ll look at some nostalgic photos that capture the allure of grocery stores in the 1960s and 1970s.

1. Some dedicated grocery shoppers doing their thing in the 1960s and 1970s.

Black and white photo of three women in a grocery store in the 1960s, all wearing hair curlers. They are looking in different directions near shelves stocked with food items. One woman pushes a shopping cart.
u/thesanityinspector/via reddit

What an aesthetic for a vintage picture.

2. A grocery store clerk in Tallahassee, Florida, in 1962.

A young man in glasses operates a vintage cash register at a grocery store. On the counter are a large watermelon, a can of Jitney Jungle coffee, and other grocery items. Shelves filled with products are visible in the background.
u/quickpresentation11/via reddit

Someone’s having their best shift yet.

3. Woolworths in 1960. An entire supermarket with practically no plastic yet.

A woman in a vintage dress holds a product in a grocery store aisle. Shelves are stocked with various items, including juices and spreads. A sign above reads "Special Delivery Service." She stands beside a shopping cart. The setting appears mid-20th century.
u/deleted/via reddit

Now, that’s not something you’re going to catch nowadays.

4. Stylish cashiers at the supermarket, 1962.

A black and white photo of a supermarket aisle in the 1950s. Women in uniform dresses and aprons stand by cash registers. A man walks along the aisle. Overhead signs read "PASTRIES." The scene depicts a busy retail environment.
u/lattesgalore/via reddit

Perfectly coordinated.

5. Grocery shopping in the 1960s.

A 1960s grocery store with shoppers at the checkout. Several signs indicate prices for items such as soups, ice cream, and nectarines. The backdrop features product shelves and a large window showing an exterior view.
u/dhorlin/via reddit

Oh wow, to have a nice 49-cent ice cream nowadays.

6. The hot food bar at a Publix supermarket, circa 1960s.

A person with blonde hair leans over a deli counter, choosing food from a selection of dishes. The sign reads "Deli Shop" and "BAR." Another person behind the counter serves food. The scene has a vintage, warm-toned look.
u/cobainvedder/via reddit

Hot food bars have always brought in the crowds.

7. A Southern California Vons Supermarket decorated for Christmas, 1960s.

A woman shops for oranges at a grocery store decorated with festive holiday ornaments. The oranges are priced at 19 cents each. Several boxes labeled "Sunkist Oranges" are stacked near her. The ceiling has colorful decorations.
u/cobainvedder/via reddit

What a festive throwback moment, indeed.

8. The corner store in 1960.

Four children stand near the corner of a small store covered in Coca-Cola and 7-Up advertisements. One child holds a small red bike. It’s a sunny day, and the storefront features vintage posters and glass windows displaying products.
u/reneski/via reddit

The soda marketing of times since passed really brought the heat.

9. Tallahassee’s first Publix supermarket in Northwood Mall.

A busy vintage supermarket scene with shoppers at checkout counters. People are purchasing groceries, and a cashier in a blue uniform is scanning items. Shelves in the background display various goods under a sign reading "International Gourmet Foods.
u/cobainvedder/via reddit

The powder-blue fit is on point.

10. Grocery shopping in the ’70s was a completely different experience compared to today.

Two women at a grocery store checkout counter, one standing with a cart full of various packaged food items including chips, cereal, and canned goods, while the other assists. The scene is reminiscent of the 1970s.
u/quickpresentation11/via reddit

And just imagine how much all of those groceries would cost in this day and age.

11. Grocery shopping back in 1971.

A person wearing a blue shirt and patterned pants selects a product from a shelf in a grocery store dairy aisle. The aisle is stocked with various cartons of milk. A shopping cart filled with groceries is beside them.
u/j3434/via reddit

The eggs nearby probably aren’t too pricey either.

12. A nice and colorful supermarket, circa 1979.

A store employee in a red vest stands in a supermarket aisle filled with colorful canned goods. They hold a clipboard and appear to be checking inventory. The shelves are neatly organized, and overhead signs indicate the aisle numbers.
u/cobainvedder/via reddit

You’ve always got to run a tight ship.

13. Grocery shopping in the 1970s, and in that cereal and dog food aisle.

A retro grocery store aisle with a boy holding balloons, sitting on huge Ken-L dog food bags, and a girl wearing a dress touching the bags. Shelves are stocked with vintage cereal boxes and pet food products.
u/susierabbit/via reddit

Some kids love grocery stores more than most anything else.

14. A Campbell display at an early 70s grocery store.

Retro supermarket scene featuring a large Campbell's Tomato Soup can display. Shelves are stocked with soup cans, and price signs advertise discounts. A person is seen shopping in the background, under a large "FOOD" sign.
u/cobainvedder/via reddit

It’s definitely enticing.

15. The bakery department at a Big Star supermarket circa 1977.

A woman with long blonde hair, wearing a striped sweater, is shopping at a bakery. She is holding a shopping cart and looking at various pastries and pies displayed in glass cases. The shop has a vintage-style interior with patterned wallpaper.
u/anonymous/via reddit

Those pies look promising.

16. That kid is having more fun than anyone else.

A vintage grocery store scene with an adult and child at checkout. The child hands money to the cashier. The cart is filled with groceries, including boxes and produce. Other shoppers and staff are visible in the store's background.
u/majoodeh/via reddit

That kid is having his big moment and nobody can take it away from him.

17. The frozen aisle has always been where it’s at.

A woman in a blue shirt and beige skirt selects a frozen meal from a grocery store freezer. She stands beside a shopping cart, surrounded by rows of packaged frozen foods. The scene reflects a typical grocery shopping experience.
u/djf47021/via reddit

No kidding, though, the frozen aisle in a grocery store is a magical place.

18. Gelsen’s supermarket in the 1970s. 

A woman with red hair in a blue sleeveless top selects vegetables at a grocery store. She is placing items into a plastic bag, with various produce like broccoli, eggplants, and bell peppers displayed around her. A shopping cart is nearby.
u/jasonvorhees2582/via reddit

Just check out those price tags.

19. Dionne Warwick and her husband out grocery shopping in 1968.

A black and white photo of a couple in a grocery store aisle. The man is holding items while the woman, wearing a dress and headscarf, is looking at them. Shelves are stocked with various snacks and products. A shopping cart is nearby.
u/reneski/via reddit

Grocery shopping with your significant other can be a fun experience. Sometimes.

20. Groucho Marx peruses the coconut section in a NYC grocery store in 1963.

A man in a suit and hat shops in a grocery store's produce section, pushing a cart filled with fruits. A large scale is in the foreground with melons. Another shopper and store signs are visible in the background. Black and white photo.
u/airbrushedvan/via reddit

Looks like Groucho’s taking a call.

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