Left: A box of Premier chocolate chip cookies with an open plastic tray holding cookies. Right: Bags of Herr's Restaurant Style Tortilla Chips displayed bottom-up on a store shelf.

Prices are rising and consumers are feeling the effects in more ways than one. Shrinkflation is the subtle practice of reducing product sizes while keeping prices the same, and it is becoming harder to ignore. From cereal boxes that mysteriously weigh less to chocolate bars that seem to vanish before your eyes, these small changes can add up, leaving shoppers frustrated and wondering if they are truly getting what they paid for.

Some reductions are so subtle that you might not notice them at first, while others are impossible to miss. Either way, the impact on your budget can be surprisingly significant. We have gathered 20 examples of shrinkflation fails that go beyond minor inconveniences, showing just how far some companies will go to cut costs and how it affects everyday shoppers.

1. From 454g to 340g

Two round tins of Wonderful Copenhagen butter cookies rest on a gray countertop. Both tins feature an image of colorful Copenhagen buildings and display the weight, brand, and pictures of assorted butter cookies.
ninaembii/via reddit.com

2. It’s a 12% decrease in weight, but it’s the same price?

Two green packages of "Feel Good 100% eco toilet paper" stand upright on a wooden floor. The packages feature illustrations of a smiling toilet paper roll and eco-friendly certification logos.
nepourjoueraubingo/via reddit.com

3. The Snickers “Yard” has no center

A person holds an open, long rectangular box containing twelve Snickers bars arranged side by side. The box reads "SNICKERS 1 YARD." The background shows household items and some clutter.
myfriendcallsme/via reddit.com

4. 50% air, 25% dust at the bottom

A clear plastic cereal bag is shown, with most of its contents being crushed into fine crumbs and only a small portion of intact cereal pieces remaining at the top.
theeviltomato89/via reddit.com

5. They changed the size of the popsicle, but not the size of the popsicle stick

A hand holding a chocolate-covered ice cream bar on a wooden stick, with a bite taken out of the bottom corner. The background is a blurred kitchen.
kingluraccount/via reddit.com

6. They’re even shrinking string cheese

Two plastic bags of food
adorable-cookie-733/via reddit.com

7. What is this world coming to?

Four Utz Cheese Balls containers are shown in a row labeled 2010, 2016, 2021, and 2024. The first three are empty; the 2024 container is smaller and partially filled with cheese balls.
pizzathefox/via reddit.com

8. They thought they could take a whole bar out of the box and we wouldn’t notice

Two boxes of Clif Bar Chocolate Brownie energy bars are on a store shelf. Each box features an illustration of a climber on a cliff with mountains in the background. One box has 6 bars, the other has 5 bars.
ageric/via reddit.com

9. The new Hershey’s chocolate syrup that dropped

Two bottles of Hershey’s chocolate syrup are on a supermarket shelf with price tags below. The left bottle costs $1.18 per 100g, the right one costs 88c per 100g, and both are labeled as new and priced at $5 each.
mellanderthist/via reddit.com

10. “I removed the skin that didn’t have filling in these taquitos.”

A green floral plate holds eight crispy rolled wafer sticks arranged in a row, with a pile of broken wafer pieces on the countertop beside the plate.
ide_is_life/via reddit.com

11. This is what happens when you flip the chips upside down today

Bags of Herr's Restaurant Style Tortilla Chips are displayed on a grocery store shelf, with the labels facing outward. Other chip bags are partially visible nearby.
whoadan/via reddit.com

12. It looks like there’s room for a lot more cookies in there

A plastic tray holds several stacks of Arnott’s Premier chocolate chip cookies. The open box, showing an image of the cookies, stands behind the tray on a metallic countertop in a modern kitchen setting.
lt2362/via reddit.com

13. We’ll be telling our grandchildren that we used to get drinks in gallon containers

Two plastic jugs of Great Value 100% orange juice sit side by side on a kitchen counter. The left one is labeled “Original,” and the right one is labeled “Calcium + Vitamin D.” Both have orange caps.
vee-eem/via reddit.com

14. There’s so much empty space

A heart-shaped box containing red-wrapped Lindor chocolate truffles sits on a patterned surface. Some truffles are missing, leaving empty spaces in the box’s plastic tray.
mahlerific/via reddit.com

15. These sneaky devils shrank their new containers by 6 oz

Two bottles of Tropicana Pure Premium No Pulp orange juice are displayed side by side on a store shelf. Both have orange caps and labels featuring an orange fruit. One bottle is rounder, the other is taller and more rectangular.
sock/via reddit.com

16. Less pods, and $6 more, something isn’t adding up

Two teal boxes of The Original Donut Shop Coffee Regular medium roast K-Cup pods are shown. One box contains 100 pods, and the other contains 80 pods. Both boxes display a donut logo and Keurig branding.
urbanachiever1012/via reddit.com

17. From 72 cookies, to 40, and the price is raised

Two blue boxes of Oreo cookies on a store shelf; the left box has 12 packs with 6 cookies each, and the right box has 10 packs with 4 cookies each. Both boxes display the Oreo logo and images of cookies.
thatderpiousguy/via reddit.com

18. They have the audacity to call this a “share size”

A hand holds a share size bag of Skittles Gummies in a store aisle, with bags of Blue Diamond almonds and other snacks visible on the shelf in the background.
sukonetei/via reddit.com

19. Kellogg’s made the box bigger, but there’s less cereal in the big box

Two family-size boxes of Kellogg’s Special K Red Berries cereal on a store shelf. The boxes feature cereal flakes with dried strawberries and highlight "11 vitamins & minerals" and "made with real strawberries.
impressiveemergency3/via reddit.com

20. Bigger bottle, less shampoo

Two bottles of Head & Shoulders Classic Clean 2-in-1 shampoo and conditioner are on a bathroom counter. The left bottle is 13.5 fl oz (400 ml), and the right bottle is 12.5 fl oz (370 ml).
murphington/via reddit.com

Want to see more wacky content?

Check out 23 Weird Things People Found on Facebook Marketplace, or take a look at Nature is Weird: 21 Creatures That Could Be From Another Galaxy. Finally, if you want to see weird things found at the bottom of lakes, check out Sunken Secrets: 10 of the Weirdest Finds From the Depths of Lakes.

Meet the Writer

Patrick is a writer based in upstate New York, where he grew up and still calls home. Over the past year, he’s been diving deep into storytelling, especially tales rooted in history, the Wild West, lost treasures, and ancient artifacts. He’s also drawn to unsolved mysteries and whatever the internet can’t stop talking about.

Whether it’s a centuries-old legend or a bizarre internet rabbit hole, Patrick is always chasing the threads of a compelling story. When he’s not chasing stories, Pat’s probably hiking mountain trails with his dog, exploring new corners of the U.S., or doom-scrolling between hangouts with friends and family. He finds inspiration in nature, forgotten places, and random conversations—anything that sparks curiosity. Whether it’s city streets or backcountry paths, Patrick’s always on the lookout for the next great story.