• Four Quality Street chocolate tins displayed in a row, labeled from left to right as “80s,” “90s,” “00s,” and “Now” to show the evolution of their packaging design.
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    15 Companies That Went Full Overboard on Shrinkflation

    In the big bubble of a world where each penny carries its weight, there are some companies that have uncovered secretive ways to ensure that their profits are protected without ever raising the prices in the process. This is called shrinkflation. Now you see it, and then, basically, it’s gone. These are 15 examples of companies that took shrinkflation too far to even imagine. We’ll dive into how they did that a bit more. 1. Charmin Ultra Soft strikes again 2. Shrink the ice cream, and keep the popsicle stick the exact same size 3. Quality Street hasn’t only shrunken,…

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